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Our Mission

Waid was born from the will to create a brand of sunglasses synonymous with quality and fair price. For this reason, Waid has decided to launch its own sunglasses and cut off all the distribution chain steps to keep the final price affordable.
Waid wants to help people enjoy the sunshine, so we have invested in the quality of our lenses, using 1.1mm polarized TAC lenses across the entire collection. The UV400 lenses will protect your eyes in most daily life situations.
Waid also believes in quality of life and has adopted an innovative sharing model. Waid is one of the few companies in the world that will donate part of the earnings generated by each pair of glasses to help protect the environment and endangered species.
Thanks to your purchase, you will be part of our mission and you will help protecting nature and animals.